This looks like a great addition to the baby care line. The packaging for the Little Baby Ultra Soft Body Lotion is clean and fits perfectly with the aesthetic of the other “Little Kid” products we’ve been working on.

Since we are focusing on marketing and promotional materials, here is a breakdown of the key selling points and some ad copy ideas to help you launch this product.

Core Product Highlights

• Key Ingredients: Enriched with Almond Oil, Cocoa Butter, and Shea Butter.

• Skin Benefits: Designed for “Soft & Nourished Skin.”

• Safety Profile: Ultra Mild, Non-irritant, and Paediatrician Recommended.

• Packaging: 100ml pump bottle for easy, one-handed application (perfect for busy parents).

Marketing Copy Ideas

Option 1: Emotional & Gentle (Social Media/Poster)

Headline: Gentle as a Mother’s Touch.

Body: Your baby’s skin deserves the purest care. Little Baby Ultra Soft Body Lotion blends the goodness of Almond Oil and Shea Butter to keep their skin velvety soft and deeply hydrated all day long.

Tagline: Pure Care for Little Wonders.

Option 2: Feature-Focused (Product Description/Website)

Give your baby the gift of nourishment. > Our Little Baby Ultra Soft Body Lotion is specially formulated for delicate skin. With a non-greasy, ultra-mild formula, it absorbs quickly to provide long-lasting moisture.

• Almond Oil: For natural glow and softness.

• Shea & Cocoa Butter: To lock in moisture and prevent dryness.

• Safe: Paediatrician recommended and non-irritant.

Suggested Promotional Visuals

When creating the banners or social posts, I recommend focusing on these three visual themes:

1. The Ingredient Story: A flat-lay image featuring the bottle surrounded by raw almonds and pieces of cocoa butter.

2. The “Safe” Promise: A close-up of the “Paediatrician Recommended” seal alongside the 100ml bottle.

3. Lifestyle: A high-quality photo of a parent applying the lotion to a baby’s feet after bath time.