That’s a clear shot of the CLEAN-TEAR lubricant eye drops. Since you’ve been developing marketing materials for this line, I can help you draft some punchy copy or technical descriptions for this specific product.

Here is a breakdown of the key selling points for CLEAN-TEAR (Carboxymethylcellulose Eye Drops IP):

Product Profile: CLEAN-TEAR

CLEAN-TEAR is a premium lubricant formulated to provide immediate and long-lasting relief for dry, irritated eyes. It acts as “artificial tears” to restore moisture and comfort.

Key Benefits

• Instant Hydration: Rapidly replaces lost moisture to soothe “gritty” or burning sensations.

• Long-Lasting Protection: Its high-viscosity formula stays on the eye surface longer than standard saline drops.

• Post-Op Recovery: Often recommended for post-LASIK or eye surgery recovery (under medical supervision).

• Environmental Shield: Protects against dryness caused by wind, sun, AC, or prolonged screen time.

Target Audience

• Digital Professionals: For those suffering from “Computer Vision Syndrome.”

• Contact Lens Wearers: To alleviate dryness associated with long-term lens use.

• Elderly Patients: To manage age-related dry eye conditions.

Marketing Ideas

If you are looking for ad copy, here are a few directions:

• The “Refreshing” Hook: “Refresh your vision. CLEAN-TEAR: Because your eyes deserve a break.”

• The “Technical” Hook: “Advanced Carboxymethylcellulose formula for superior ocular lubrication and lasting comfort.”

• The “Direct” Hook: “Say goodbye to dryness, itching, and irritation. One drop, total relief.”